Hollywood Correspondent Gayl Murphy Jumps into the Publishing World With Interview Tactics. How to Survive the Media Without Getting Clobbered. The Insider's Guide to Giving a Killer Interview!
LOS ANGELES, Dec. 10 /PRNewswire/ -- In front of hundreds of entertainment industry luminaries, the first time author and Hollywood insider, unveiled her 'how-to' media survival guide; INTERVIEW TACTICS. HOW TO SURVIVE THE MEDIA WITHOUT GETTING CLOBBERED. THE INSIDER'S GUIDE TO GIVING A KILLER INTERVIEW. Murphy described her freshmen effort as a 'must have' for anyone even thinking about doing press. She calls INTERVIEW TACTICS "The only insider's media-bible that offers the kind of interview tactics and media 'power tools' that anyone can use to one-on-one with the press ... and not get clobbered in the process!" Over the course of Murphy's career, she has worked for some of the most well respected news organizations -- including ABC News, the BBC and AP Radio --- and has interviewed hundreds of the biggest celebrities and 'movers and shakers' in the world. She concludes that when it comes to doing press, "Being interviewed isn't easy and not everyone is good at it. But with the kind of insider advice and media know-how I've laid out INTERVIEW TACTICS, even the most media-shy among us can survive and flourish in a room full of microphones." She maintains, "With the extension of the Hollywood brand and the proliferation of media, it seems like everyone is being booked for interviews these days. And that's not exclusive to Hollywood types either; it's authors, inventors, life-style gurus, celebrity chefs, financial advisors, designers, decorators, lawyers, scientists and do-it-yourselfers. All of which I call, 'The Experts Next Door.' And if they can't tell it, they can't sell it." INTERVIEW TACTICS reveals the biggest challenges to being interviewed -- Mastering the art of meeting the press. What a reporter wants and how to give it to them. What soundbites are and why they're important. The different kinds of media. Press conferences, roundtables and the Red Carpet. In addition to publishing INTERVIEW TACTICS and launching its website InterviewTactics.com, Murphy launched GaylMurphy.com earlier this year which chronicles her peripatetic broadcasting career in Hollywood, in addition to celebrity news, audio soundbites, vintage photographs and rock 'n' roll memorabilia, a free INTERVIEW TACTICS report and details about her INTERVIEW TACTICS seminars and one-on-one coaching.
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MURPHY PRODUCTIONS, INC. | GAYL MURPHY, HOLLYWOOD CORRESPONDENT
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