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Acknowledgments & Dedication
A Personal Message From The Author
Introduction
PART
ONE:
IT’S A MEDIA
JUNGLE OUT THERE!
Getting Media Savvy! ... 6
Lights ... Camera ... Action! ... 7
"You Gotta Tell It To Sell It!" ... 7
PART
TWO:
GIVING THAT KILLER INTERVIEW!
Where Am I? Testing, Testing (1 ... 2 ... 3 ...) ...
13
What Is A Killer Interview & How Do I Give One?
... 13
What Does A Reporter REALLY Want? ... 14
How Do I Give A Reporter What They Need? ... 15
But, What If A Reporter Doesn’t Give Me What I
Want? ... 19
How DO I Prepare To Talk To The Press? ... 20
This Is A Test Of The Emergency Broadcast System ...
This Is Only A Test!
(Yeah Right!) ... 21
Helpful Hints For Finding Your Story ... 21
Be SPECIFIC! Give DETAILS! Write PARAGRAPHS! ... 22
A Special "Heads Up!" For "Showbiz"
Media Virgins! ... 23
 PART
THREE:
THE TEST!
What's The Best Way To Get My Message Across? ... 28
Now That I’m Prepared ... What's Next? ... 29
What Is The Point And How Do I Get There? ... 30
Am I Allowed To Ask Questions? ... 32
What If The Press Asks Me About Something I Don’t
Want To Talk About? ... 33
What If The Reporter Continues? ... 35
What If The Journalist Starts Badgering Me For Answers?
What Do I Do Then? ... 36
PART
FOUR:
LET’S GET TECHNICAL!
What's All This About Soundbites? ... 41
Great Soundbites Throughout History! ... 42
Dressing For An Interview! ... 44
What Language Is Your Body Speaking? And What Is It
Saying About You? ... 46
Is It OK To Be Funny? ... 47
Is There Really Such A Thing As "Off The Record"?
... 48
Not All Interviews Are The Same! ... 49
TV Interviews ... 49
PART
FIVE:
THIS IS WHERE IT GETS GOOD!
"HURRAY FOR HOLLYWOOD!"
Questions You Get To Ask During The Set Up Of Your TV
Interview! ... 55
Smile For The Camera! ... 56
What The Heck Is All This Stuff? ... 57
Remotes Aren’t About Control, or "What Do
You Mean I Have To
Sit In A Room By
Myself?"... 59
Press Junkets And Roundtables ... 60
Roundtable Interviews ... 61
Radio Interviews ... 62
Anyone Can "Wrap" ... 63
Getting Ready For Radio ... 65
Radio Remotes And Radio Tours ... 65
Print ... The Windy Medium ... 67
Think Color, Think Detail And Be Specific! ... 69
Press Conferences And The Red Carpet ... 69
The "Media Darling" And How To Become One!
... 72
ALMOST
THERE
 THAT’S
A WRAP!
THE
HOLLYWOOD "TALK OF FAME"
CELEBRITY
PHOTO GALLERY 
SAMPLE PICS!
INTERVIEW
TACTICS WORKBOOK!
WORKBOOK: PART ONE! ... 111
WORKBOOK: PART TWO! ... 127
WORKBOOK: PART THREE! ... 131
WORKBOOK: PART FOUR! ... 135
Meet The Author
Interview Tactics Coaching
Interview Tactics Seminars
Gayl Murphy’s Web Site
Interview Tactics Partners & Associate Resources
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